Virtual women lure men to Japan’s vending machines

"I'm waiting at the usual spot," this virtual barista says.

(Credit: Coca-Cola Japan)

TOKYO — Drinking coffee in Japan is a particularly sad enterprise.

Much coffee here comes in the form of cans dispensed from 5.5 million vending machines nationwide. And many of those machines have Tommy Lee Jones’ sour-looking face plastered on them.

The long-eared thespian may be laughing his way to the bank, but now Coca-Cola ad hacks seem to be laughing cynically at the average Japanese male working stiff. They believe he’ll buy more joe if virtual women send out text messages from vending machines.


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When you install this piece of iOS or Android software on your smartphone, you can choose one of six virtual females who will send you text messages centered on your mutua… [Read more]

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