Cute overload: Line messaging app hits 300 million users

Line claims $10 million in monthly character sales.

(Credit: Line)

Inexplicably, the world craves more kawaii cute characters.

The dizzying ascent of Japanese messaging app Line has marked another milestone, notching 300 million registered users worldwide, executives told a press conference in Tokyo.

The app, which is drenched in horrifyingly cute cartoon critters, passed 200 million users back in July. It has doubled its number of users since late April, just seven months.

With increasingly global appeal, Line is competing against messaging services WhatsApp, which hit 350 million active monthly users last month, and China-based Tencent’s WeChat, which claims nearly 300 million users.

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