Japanese USB lighter on fire with hilarious ad

Jii is ready to light your fire.

(Credit: Screenshot by Tim Hornyak/CNET)

There are worse ways to get attention than an animated ad. Especially if you’re a high-tech lighter in anime- and smoking-crazy Japan.

The vintage cartoon-style story begins on a dark and stormy night. In a remote laboratory, a mad scientist pulls a switch and gives life to a strange hybrid creature: a USB lighter.

Which then begins to dance and sing maniacally for a full two minutes of pure silliness.

The Jii USB lighter is a rechargeable igniter for your cigarettes that’s been around for some time. But its recent appearance on Reddit has the ad approaching a million hits on YouTube.

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