On Pi Day, Japanese propose with 0.314-carat diamonds

‘Won’t you propose to that special someone on 3.14?’ asks this Japanese ad.

(Credit: Brilliance + )

If you’re a Japanese math geek with romantic inclinations, March 14 is a big day.

Not only is it Pi Day, the international day to celebrate the mathematical constant, it’s also White Day, a sort of second Valentine’s Day when men reciprocate gifts received on February 14.

Japanese jewelry retailer Brilliance + is cashing in on this coincidence by mixing a love of math with love itself in its “Propose With Pi” campaign.

The idea is that men can compare their undying, eternal love for their ladies to the never-ending digits of pi — and, of course, express that love with a 0.314-carat diamond ring.


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