Knife-wielding robot HERB separates Oreo cookies

(Credit: Video screenshot by Tim Hornyak/CNET)

Oreo wants you to devote some mental space to cookies again, and has taken to social media with an effective campaign for your neurons.

Its Cookie vs Creme ads have featured a Rube Goldberg-style contraptions to separate the two Oreo elements.

The ads are set to vintage NES music by Anamanaguchi, a heady digital stew that sounds like a sonic Oreo made of YMO and Polysics. But I digress.

Related stories

• Physics and Oreos go together like cookies and cream
• How Oreo’s brilliant blackout tweet won the Super Bowl

The coolest video in the series stars Carnegie Mellon University’s HERB robot butler. Under development for seven years, HERB has multi-joined arms and a camera on its head.

… [Read more]

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