Toyota pushes Corolla with virtual singer app
If you’re shopping for a car, would a virtual 3D girl sway you?
Japanese digital pop star Hatsune Miku is appearing in an augmented reality app to promote the Toyota Corolla, and the automaker is hoping her cartoon charms will win the hearts of shoppers.
Created in 2007 by Crypton Future Media using Yamaha’s Vocaloid software, Hatsune Miku allows users to create their own songs by inputting lyrics and a melody.
The anime-style mascot girl, however, has become an online sensation, generating a large fan base, performing in concerts with a live band, and recently hawking Corollas in a series of Toyota ads.
Users can print out a circular “AR stage” that acts as a 2D barcode. When they view it through the Toyota Shopping Tool on a smartphone, the blue-haired singer, in miniature, performs along with… [Read more]