Report: Verizon to end unlimited iPhone data plans this summer
Verizon’s “darling” status with
iPhone users may quickly be coming to an end as a new report from Bloomberg cites Verizon’s Chief Financial Officer Fran Shammo saying unlimited data plans will no longer be available from the new iPhone carrier.
Current switchers can grab the $30 per month unlimited data plan for their iPhone 4, but that could all change shortly. The offering, which Shammo said was “not a long-term solution,” was likely just a marketing tool to entice the first wave of iPhone users to jump from ATT, which currently does not offer an unlimited data plan.
Some users may see this as a “bait and switch” by Verizon, though considering the smartphone landscape, offering an unlimited data plan does not seem to maximize profits. Verizon will be switching to a tiered structure, much like the one that ATT offers (currently $15 for 250Mb or $30 for 2Gb).
“We see the potential of our customer base spending in that $30 to $50 range,” Shammo said. “As smartphone prices come down, more people will be able to afford them. We have to get those customers a sufficient entry point. We’re still wrestling with what that entry point is.”
Translation: the money is in the data.
“We will probably do that in the mid-summer time frame,” said Shammo, adding that initially Verizon, “didn’t want to put up a barrier” for new customers hoping to find a better network.
Would the lack of an unlimited data plan keep you from switching to Verizon this summer? Let me know in the comments below!